Why Wool?

Because wool...

• helps keep you warm. Wool fibers are fluffy with tiny air pockets that act as barrier between you and the cold.
  
  
• also helps keep you cool! In the Sahara Desert, Bedouins wear thin wool clothing to help them keep cool in the scorching heat. This is also a phenomenon of the air pockets that create a barrier between them and the heat.
  
  
• is moisture wicking, thus, creating a naturally anti-microbial environment preventings mold, mildew from infiltrating. So because your sweat is mostly absorbed by wool, it doesn't stink the way other materials do.
  
  
• is flame-resistant. Wool's natural moisture content makes it non-combustible.
  
  
• is hypoallergenic. Dust-mites don’t like wool. They prefer hot humid environments that are more common in synthetic or down products.
  
  
• is a natural and renewable resource.
  
  
• is highly durable due to it's highly flexible fibres and if properly cared for it can last a lifetime.